From Black Friday in late November through to the New Year, shops run sale after sale. Printed sale signs with your own discount look more professional than handwritten cardboard and can be reused next year. Here's how to plan your sale signs for the season.
The sale calendar
- Black Friday (late November): Black Friday sale sign with your discount
- December: Christmas sale sign with your discount and Shop local this Christmas
- 26 December: Boxing Day sale sign with your discount
- January: New Year sale sign with your discount
Each sign lets you enter your own discount, such as "20% off" or "Up to 50% off", so you can set your own offer.
Support signs for the season
- Christmas trading hours with your hours. See our opening hours signs guide.
- Last day for Christmas delivery with your date for shops that post or deliver
- Card only or Cash and card accepted to keep the queue moving
- Returns area for the January returns rush
Where to put sale signs
- Front window: vinyl stickers are easy to apply and remove after the sale.
- Footpath and car park: corflute is light and cheap, ideal for short promotions.
- Inside the store: ACP looks sharp on walls and counters and can be reused every year.
Read how to choose the right sign material and what size sign do I need before you order.
Tips for sale signs that sell
- Lead with the number. "30% off" is read faster than a long sentence.
- Keep it to a few words. Shoppers walking past read in a second or two.
- Use the same design across your window, floor and counter so the sale looks planned.
- Take signs down when the sale ends. Out-of-date offers erode trust.
Need something different?
Our custom signs let you write any message, and add your logo signs put your branding front and centre. See our custom signs guide for wording tips.
Frequently asked questions
Does SignShine have a Black Friday offer?
Yes. Every sign is 30% off until 31 December, and from 27 to 30 November you get a $25 gift card on orders of $300 or more.
I need sale signs for several stores. Is there a bulk discount?
Yes. Order 25 or more of the same sign variant for 5% off, 50 or more for 10% off and 150 or more for 15% off. Shipping is free on orders over $500.
When should I order?
Every sign is made to order, so order early. For delivery before Christmas, order by Wednesday 16 December (NSW, VIC, QLD, SA) or Wednesday 9 December (WA, NT).
More ideas: retail shop signs guide and Christmas signs ideas.
Looking for something else? Browse every guide in our Sign Guide Library.